SPECIAL EPISODE: Aussie’s ambitious plan: From brokerage to one-stop property platform

Here, Watkins outlined a bold new vision to transform the iconic mortgage broking brand into a comprehensive platform for the entire property journey.

Faced with a mature broking market where differentiation is key, Aussie is moving beyond finance to disrupt the traditionally fragmented process of buying a home.

Watkins identified the core problem: customers currently juggle multiple relationships with portals, brokers, conveyancers, and real estate agents, leading to a disjointed experience.

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