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The platform enables brokers to connect social media accounts, Outlook, and WordPress into a single system, allowing them to generate and publish branded content directly.
According to Cynario, Alex Gen2 can deliver tailored content across Facebook, Instagram, LinkedIn, and broker blogs, producing both short-form posts and long-form articles from a single command.
Brokers can upload their logos, colour schemes, and profile images so content reflects their brand identity, whether operating under a franchise, aggregator, or independent brand.
Unlike generic AI tools, the platform draws on Cynario’s proprietary lender policy data covering more than 35 lenders, helping brokers generate compliant content that reflects current lending insights and opportunities.
“Alex Gen2 isn’t just another product update, it’s a complete reimagination of what broker communication can be,” said Michael Richardson, CEO and co-founder of Cynario.
“We’ve fused creativity, data intelligence and automation into a single platform that allows brokers to remain authentic, while amplifying their brand and enabling them to connect with their audience faster, smarter, and more meaningfully.”
Cynario said the tool aims to give brokers more control over their marketing by integrating brand consistency, automation, and lender data into one centralised system.
It comes months after the platform announced a slew of new offerings for lenders and aggregators to “deliver better outcomes, faster.”
The advanced solutions include:
- Cynario Pulse: A brand-customised chat interface directly integrated into a lender’s broker portal or aggregator CRM, delivering instant, lender-specific policy guidance to their broker network in seconds.
- Cynario Edge: A secure BDM environment that gives lender teams instant access to advanced policy intelligence, dramatically reducing response times and enabling smarter broker support.
- Cynario BDM Assist: An industry-first email-based AI assistant that allows brokers to receive fast, accurate, lender-specific policy guidance directly to their inbox within 60 seconds, 24/7.
Richardson, CEO and co-founder of Cynario, said the latest offering allows lenders and aggregators to “deliver real-time policy guidance, unlock actionable insights, and elevate the broker experience in ways that were previously impossible.”
Beyond enhancing service delivery, Cynario provides White Label API Integration, giving lenders and aggregators deep insights into broker search behaviour and engagement trends.