Bluestone’s broker activity jumps since brand refresh

Since 10 February 2025, the lender has reported a 61 per cent year-on-year increase in broker-submitted applications.

Bluestone has also seen a 15 per cent rise in active brokers and a 20 per cent increase in how often those brokers use Bluestone.

Bluestone also said that its average time to unconditional approval is under four days.

This growth has coincided with rising demand for more irregular lending applications. Over the past year, Bluestone recorded a 35 per cent increase in complex and non-standard lending scenarios.

Chief commercial officer Tony MacRae said broker demand for specialist lenders continues to grow.

“Brokers are increasingly working with borrowers who are financially sound but structurally complex,” he said.

“They need lending partners who understand nuance and can assess the full picture, that’s where Bluestone has always played. For us, purpose isn’t just words, it’s action.

“Brokers need a lender who listens, understands nuance and gets deals done. That’s the Bluestone way, and it’s why our relationships have never been stronger.”

The results come a year after Bluestone launched a brand refresh to mark its 25th anniversary. At the time, the lender told Broker Daily’s sister brand, The Adviser, that it hoped the refresh would provide a “very clear message around who the brand is”.

The non-bank has been working to grow the broker channel since the refresh. In August 2025, Bluestone announced the appointment of new business development managers, business support managers and underwriters to expand its broker support teams.

It also sought to increase broker engagement through a national roadshow, visiting cities across Australia to celebrate brokers and highlight non-bank lending innovation.

In November, the lender expanded its portfolio with the launch of a new commercial property investment loan and a residential construction loan.

Most recently, Bluestone launched its own podcast.

Chief executive officer Mark Jones said the anniversary highlights how Bluestone has reconnected with its purpose and delivered on it.

“We’ve been lending through cycles for more than 25 years. The refresh was underpinned by why Bluestone exists: to simplify lending for brokers and provide fast decisions that deliver certainty in complex scenarios.

“One year later, the growth we’ve achieved shows that focus – backed by strong relationships and service – pays off.”

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