Business Accelerator: Customer experience will shape the future of broking

By Robyn Tongol

10 July 2025

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Business Accelerator: Customer experience will shape the future of broking

The role of a broker extends far beyond simply being a loan facilitator. Brokers are a trusted adviser that is sought due to expertise and the customer experience they can provide.

This was the topic in this week’s episode of Business Accelerator. Alex Whitlock and Jason Back dive into the future of broking. While digitisation is likely to shift the industry, the core value proposition will remain.

Brokers should leverage this. Developing connections and building relationships and nurturing them will help finance professionals thrive in the tech-powered future of lending.