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AMP Bank gathers broker feedback for new digital platform rollout

AMP Bank gathers broker feedback for new digital platform rollout
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The non-major has announced the expansion of its digital origination platform with a pilot program to gather broker feedback.

Beginning today (27 May), 50 brokers will begin piloting the new customised digital origination platform.

The expanded pilot follows a successful initial test earlier this month involving a select group of brokers and their support teams, during which applications were successfully submitted, assessed, and settled through the platform.

The platform was built in partnership with brokers top fintech firms—including Simpology, MSA National, and Fortiro.

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According to AMP Bank’s head of lending origination Melissa Christy, brokers have been crucial in the platform’s development.

“Since day one, this platform has been shaped by brokers, for brokers. We’ve worked side-by-side with a core group since last year to design a system that delivers what matters most – speed, simplicity and great client outcomes,” said Christy.

“We’re incredibly grateful for the insights and feedback from our pilot brokers – their input is directly influencing what we’re confident will become the leading origination platform in the market.”

The pilot will continue to gather broker feedback and use the insight to refine the product,

“This next phase of the pilot deepens that collaboration, ensuring we continue to refine and deliver a solution tailored to the real-world needs of brokers and their clients.”

“With more than 90 per cent of AMP Bank home loans written through brokers, we know just how critical their role is in helping Australians access competitive lending solutions – and we’re proud to back them with the tools to do it even better,” added Christy.

A full market rollout is expected in the coming months.

Five Dock Finance founder Vasco Fonseca was involved in the initial pilot and spoke highly of the new platform.

”AMP Bank’s new platform is fresh, intuitive, and helps get clients out of the market faster with less back and forth. Income is digitally verified, transparency is high, and communication with credit assessors is seamless,” said Fonesca.

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