In this latest episode of Business Accelerator, Alex Whitlock and Jason Back explore how broking has evolved and where it’s headed next.
Brokers once spent hours collecting physical documents and driving to client meetings. Today, digital tools enable instant approvals, e-signatures, and virtual consultations. Yet, despite these advances, the core value of brokers remains unchanged.
Modern borrowers expect quick updates, personalisation, and seamless communication. Younger clients prefer texting and apps, while older generations may still value phone calls. Brokers must adapt their engagement strategies to meet these preferences.