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Ahead of the Broker Innovation Summit Melbourne, Google’s former head of industry, automotive and real estate (United States), Dan Siegler, said Australian brokers must embrace tech-driven disruption to meet rising client expectations.
The United States property market has embraced emerging AI technologies in recent years, with tech integrations significantly altering how US mortgage and finance brokers operate.
“The US is rapidly adopting AI-driven tools like property valuation, smart property matching, virtual and augmented reality for remote property viewing, automated customer service via AI chatbots, and more,” Siegler said.
AI-powered transformation has proven revolutionary for the US property industry, serving as a blueprint for the Australian market.
Local mortgage and finance brokers are increasingly integrating generative AI into day-to-day operations to streamline tasks such as client meetings, marketing materials and client communications.
“These technologies increase transparency, reduce transaction times and improve consumer experience,” he said.
While AI usage has surged in the US and globally, Australia is emerging as a leading AI adopter.
According to an Ipsos survey, approximately 49 per cent of Australians have used generative AI in the past year, and 74 per cent of AI users report using the technology in the workplace.
“Australia, with its digital-first approach, can and will greatly benefit from these tech solutions,” Siegler said.
The Australian mortgage broking market has held strong in recent years, with brokers settling approximately 76.8 per cent of all new residential home loans during the March 2025 quarter, according to the Mortgage and Finance Association of Australia.
Shifting buyer behaviour, particularly in younger generations, is reshaping the market and driving up client expectations, according to Siegler.
“Millennials and Gen Z in the US prioritise tech integration, sustainability, flexible and multifunctional spaces, and community-oriented living.
“Australia’s evolving demographics echo these preferences, demanding more sustainable, tech-enabled and flexible housing options,” he said.
Siegler said it’s no longer sufficient to react to external industry disruption, urging brokers to take a proactive role in leading tech transformation.
“Be willing to disrupt your own business and traditional practices before competitors do it for you.
“Test and iterate on adoption of AI-powered technologies and develop your own use cases instead of waiting for a market-driven consensus,” he said.
To hear Dan Siegler speak further on how US property trends are reshaping the Australian market, come along to the Broker Innovation Summit Melbourne.
Run in partnership with principal partner NextGen, the summit will take place on Tuesday, 23 September 2025 at The Edge, Fed Square, Melbourne. Click here to buy tickets.
To learn more about the event, including the speakers and agenda, click here.