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LMG to purchase The Brokers’ Bible

LMG to purchase The Brokers’ Bible

The aggregator has announced plans to acquire the fintech to help brokers access policy information faster and easier.

The Brokers’ Bible is a broker-built platform that provides a comprehensive library of residential, commercial, and private lending policies, as well as scenario guides, social media content, and lender updates.

It also includes BrokerChat.AI, an AI-powered chatbot that is trained to assist brokers in policy and scenario inquiries.

The company was founded in October 2023 by Katherine Persoglia, a broker aiming to reduce pain points in lending policy.

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The Brokers’ Bible releases weekly industry updates via email every Monday. In the latest release, Persoglia said: “Don’t worry, I’m not going anywhere”, as the platform will continue to operate independently and available to all brokers, no matter which aggregation group they’re a part of.

“Over the next six months, I’ll be working closely with LMG’s tech team to pimp things up – better search, better tools, better broker support. And as always, I’m here to serve you and your business.”

LMG and Loan Market brokers will receive reduced monthly subscription costs as well as exclusive benefits that will be announced later this month. This will include premium features integrated into MyCRM and Brokerversity.

LMG executive director and CEO Ewen Stafford said this acquisition is part of the aggregator’s plan to invest in innovation.

“The Brokers’ Bible is solving one of the biggest daily pain points for brokers, getting fast, clear and accurate answers on policy,” said Stafford.

“It’s a smart, broker-built solution that fits perfectly with where we’re heading: an AI-powered, tech-enabled ecosystem that simplifies the complex, saves time, and helps brokers grow faster.”

Persoglia will continue on as The Brokers’ Bible CEO while also securing a position on the LMG corporate team.

“The vision has always been bigger, and I’m so excited to have LMG backing it. Working with such a talented team means we can amplify the technology, design even more powerful features, and enhance the platform’s performance all while keeping the personal connection and supportive feel that our members value and rely on,” said Persoglia.

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