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The deal marks a significant step in the AI-native finance brokerage’s expansion into the commercial and equipment finance segments and forms part of its broader growth strategy.
The company acquired was Asset Alley, a broking firm specialising in complex “full doc” equipment finance transactions.
It is led by Louie Dib, who has more than a decade of experience in the industry, as well as a team of eight staff. The brokerage is known for handling sophisticated and high-value transactions.
Under the merger, Asset Alley brokers will gain access to LoanOptions.ai’s proprietary technology, which automates a substantial portion of the asset finance process. This includes its end-to-end asset finance application process and loan matching engine, AILO.
Asset Alley will also begin rolling out the LoanOptions.ai technology stack across its equipment vendor, accounting, and mortgage broking partnerships. In addition, the brokerage will work with LoanOptions.ai’s engineering team to further develop commercial lending technologies that are scheduled to be launched to the broader industry later this year.
Julian Fayad, founder and CEO of LoanOptions.ai, said the group has spent more than five years investing in models and systems designed to reduce friction in the lending process, while maintaining the importance of human expertise in complex commercial transactions.
“We’ve never lost sight of how irreplaceable the human element is, especially in complex, high-value commercial deals,” he said.
“Louie and the Asset Alley team are the absolute gold standard in that space, and as we looked to expand our brokerage through mergers and acquisitions, this first merger with Asset Alley was a natural choice.”
LoanOptions.ai first flagged its interest in mergers and acquisitions in mid-2025.
Fayad added: “By merging our proprietary Auto-complete Contextual Engine, bank statement analysis, and workflow tracking technologies with their deep domain expertise and team of elite specialists, we are creating a powerhouse brokerage that can handle everything from a simple car loan to multimillion-dollar industrial equipment portfolios with unprecedented speed and precision.”
Dib, managing director at Asset Alley, described the merger as a milestone for the brokerage and its clients.
“Asset Alley was built on the foundation of specialised knowledge and results-driven service, and our focus has always been on providing tailored, hand-in-hand guidance for complex asset finance, from construction and transport,” he said.
“By officially joining the LoanOptions.ai group of companies, we’re going beyond integrating its advanced technologies, to actually being part of the engine itself. This allows us to offer our clients an even more streamlined and tested experience backed by an in-house fulfilment team that is now unmatched in the Australian market.”
The combined entity will continue operating from LoanOptions.ai’s Sydney headquarters in Rhodes.
[Related: Lend rolls out LoanOptions.ai suite across broker CRM]