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The companies have confirmed that Lend will be integrating LoanOptions.ai’s full product suite for its broker network, with one asset finance loan matching program already live within the platform.
The move will provide brokers using Lend with access to LoanOptions.ai’s digital application tools, enabling them to deliver a branded online application experience to clients through the customer relationship management (CRM) system.
One tool already running is AILO – an AI-native system developed by LoanOptions.ai. The technology uses machine learning and neural network models to predict the likelihood of loan approval across a panel of more than 90 lenders.
Under the application process, customers provide their driver’s licence, bank statement, and payslip. The system then processes the information and, within minutes, displays the rates and fees the customer is eligible for. Applications submitted through AILO do not impact a customer’s credit score, regardless of how many times they apply.
Andrew Beckett, head of broker and third-party distribution at Lend, said the integration formed part of the company’s broader strategy to strengthen broker competitiveness through embedded technology.
“Our mission at Lend is to give brokers a clear competitive advantage by integrating the industry’s most advanced technology directly into their CRM. Selecting LoanOptions.ai as a third-party integration was a strategic decision – their team has a deep understanding of the brokerage landscape and has invested years in building solutions that solve real operational challenges,” Beckett said.
“By embedding these AI-native tools into our platform, we’re enabling our members to scale more efficiently and deliver the modern, seamless experience today’s clients expect.”
LoanOptions.ai founder and CEO Julian Fayad said the partnership would help address longstanding inefficiencies in the lending process.
Fayad said: “We’re very excited to partner with a platform like Lend that prioritises technological empowerment for its broker network. This collaboration is a great demonstration of how two innovation-focused companies can join forces to eliminate the manual friction and lack of transparency that has historically slowed down the lending process.
“By integrating our technology into the Lend CRM, we are putting sophisticated, time-saving tools into the hands of brokers who are ready to future-proof their operations. It’s a significant move toward a more efficient, tech-led industry for everyone involved.”
Push towards AI integration
Lend’s partnership with LoanOptions.ai is not the only partnership seeking to change the way brokers work.
Earlier in February, CRM platform Salestrekker partnered with AI-backed policy fintech Cynario to deliver its real-time Policy AI tool within the Salestrekker 2.0 platform, enabling brokers to access integrated policy research without leaving their client file.
In the same month, fintech platform Quickli launched a new subscription-based tier designed for brokers and mortgage businesses, which includes two new AI products.
Jiffi AI, Quickli’s inbuilt AI policy and product research tool, provides instant answers from 45 lenders, while Doc Renamer automatically detects and renames client documents at scale.
[Related: Unchecked AI use could expose brokers to growing risk]