Business Accelerator: To diversify or to specialise?

Broker Daily’s Julian Barnes is joined by Broker Essentials founder and broker coach Jason Back to unpack the relationship between specialisation and diversification and why the two don’t necessarily have to be competing strategies.

The pair discuss how brokers can identify a niche with enough demand to support a business, build genuine expertise and credibility, and diversify their offering as their clients’ needs evolve.

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