Business Accelerator: Content creation has never been more important

By Robyn Tongol

24 July 2025

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Business Accelerator: Content creation has never been more important

With rising competition and technological disruption, brokers can no longer just be loan processors. Clients now seek advisers they trust – professionals who educate and engage through content like podcasts, videos, and social media.

This was the topic of discussion in this week’s episode of Business Accelerator. Younger professionals leverage platforms like TikTok and Instagram to build authentic connections. This is something brokers can emulate.

The future of broking is about building relationships through content. Brokers who adapt now will stay ahead, while those who don’t risk fading into the background.