Business Accelerator: Personalisation in an automated world

Relationship building is a must for brokers and no matter how streamlined a process can be made through tech, these connections must be maintained in order to keep clients feeling heard and satisfied.

Back urged brokers to segment clients (e.g., first-time buyers, investors) and tailor communication strategies to their specific needs and pain points. This includes anticipating client concerns and offering solutions before problems arise.

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