The mortgage broking industry is entering a transformative era.
Technology, artificial intelligence (AI), and specialist knowledge are reshaping the way brokers work and making them more than just matchmakers between borrowers and lenders.
Digital tools now simplify processes, improve client experiences, and help navigate an increasingly complex regulatory landscape.
Our Broker Innovation Brief 2025 e-book captures these trends and shows how brokers can harness them to stay ahead of the curve.
Drawing on insights from the Broker Daily Innovation Summit, the guide explores how AI is redefining every part of the profession.
Tech executive and former general manager for data intelligence at REA Group, Silvio Giorgio’s concept of “AI Prime” highlights a shift beyond digital-first approaches, embedding AI into decision making, communication, and commerce. From predictive analytics to conversational AI, brokers now have tools that completely transform how clients access information and how solutions are delivered.
Practical applications were demonstrated by AI coach Adam Franklin of Bluewire Media and Christopher Borg, founder of My Virtual Broker and Borg Financial, who showcased “agentic AI” capable of handling multi-step tasks independently, from lead generation to client follow-ups.
Their message is clear: brokers who embrace AI will outpace those who resist, but human oversight remains essential. Automation, efficiency gains, and smarter client retention strategies are tools to strengthen relationships, not replace them.
The e-book, with Frollo by NextGen as exclusive partner, also explores how tomorrow’s brokers can balance innovation with intuition. By embracing AI, leveraging technology purposefully, and keeping human relationships at the centre, brokers can not only survive, but lead in a fast-moving, competitive market.
Download your free copy of the Broker Innovation Brief 2025 today and discover how to turn technology and innovation into real advantages for your brokerage and clients.
[Related: Broker Innovation Brief 2025]