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The Amplify program is positioned as a structured set of pathways for brokers across salaried, mobile, and franchise channels. It aims to reduce barriers to ownership, improve store performance, and support expansion into additional locations.
The Amplify program includes upfront operational support, mentoring, and access to marketing and administrative resources.
Under the program, Aussie has said that brokers will be able to choose between different pathways depending on experience and career goals, including transitioning from salaried roles into franchise ownership or moving from mobile broking into retail locations.
According to Lendi Group chief distribution officer Brad Cramb, the Amplify program is intended to redirect recent business momentum back into broker capability and scale.
“FY25 gave us brand strength and momentum,” Cramb said.
“We’re now putting that straight back into brokers with simple steps, real support on day one, and a clear pathway to ownership and scale for brokers who are ready and want to build a bigger business.”
Cramb said the program is not limited to brokers seeking franchise ownership, noting that mobile and salaried brokers are also targeted through different incentives and support structures.
He added: “If you’re a salaried broker, we can help you buy a book, cover your first three months of admin, line up extra appointments and mentor you into a low-cost step into retail.
“For mobile brokers who want a store, we provide the same day-one capacity with matched local marketing and a clear bridge into ownership.”
A record year for brokers
The new initiative follows a record year for Aussie, which was made Lendi Group’s primary brand in 2025.
The business saw record settlements of $31.1 billion in the 2025 financial year, up 7 per cent year on year.
Now with a national network of over 1,350 brokers and 215 retail stores, Aussie said that it is tracking toward further growth in FY26.
More widely, the mortgage broker sector hit a market share record, with 77.6 per cent of new residential lending now flowing through brokers, according to the Mortgage and Finance Association of Australia.
The top quartile of Aussie’s mobile brokers are earning over $300,000 in annual commissions, while the top quartile of retail stores are generating more than $1.1 million in annual revenue.
[Related: Aussie debuts a no-fee listings service]