iscover
iscover 
Welcome to FY26 – a fresh page, a clean slate, and a golden opportunity to set your mortgage business on a trajectory of meaningful growth.
Imagine this: a calendar packed with quality leads, steady commission flows from strategic partnerships, glowing client reviews landing on your Google profile weekly, and the kind of brand recognition that makes prospects come to you.
A profitable FY26 is well within reach.
To help you kick things off strong, here’s your step-by-step guide to building a smarter, leaner, more profitable brokerage over the next 12 months.
Reflect on FY25: What could I do better?
The first step toward progress is honest reflection. Look back on FY25 and ask yourself:
- What worked exceptionally well?
- What slowed me down?
- Where did most of my business come from and where did I lose potential deals?
Maybe your referral partners went cold.
Maybe follow-up tasks slipped through the cracks.
Perhaps your conversion rate dipped because of inconsistent communication.
Or maybe you took on too many “just browsing” clients who never made it past pre-approval.
Write down your wins, near-wins, and missed opportunities. Talk to your team or mentor. Look at your data. These insights will help you set stronger goals, refine your systems, and avoid repeating the same mistakes.
I don’t care what industry you’re in or what type of service you provide. Businesses that learn faster than their competitors tend to grow faster.
Think of your target market and position your branding accordingly
You can’t be everything to everyone and you shouldn’t try to be. One of the smartest ways to grow your business this year is to specialise.
Ask yourself:
- Who do I love working with?
- Who do I get the best results for?
- Who can I market to more effectively than my competitors?
Whether it’s first home buyers, investors, business owners, or SMSF clients, you need to tailor your brand messaging to speak directly to them.
That means:
- Updating your website with relevant client stories and case studies.
- Rewriting your email signatures and bios to highlight your niche.
- Sharing content on social media that educates and inspires your target audience.
Brokers who speak directly to a specific audience build trust faster. They also get more referrals from within those circles.
Create a system for constantly engaging with clients
Your past clients are a goldmine of future business. But only if they remember you.
This financial year, build a system to regularly engage with your client base. Automation tools make it easy, but consistency is key.
Here are a few ideas:
- Set up a quarterly email newsletter with rate updates, lending news, and practical tips.
- Send birthday messages, settlement anniversaries, and property value check-ins.
- Run a yearly home loan review campaign via email and SMS.
If you’re worried about time to actually dedicate to this, block out half a day each month to create and schedule your content.
A broker who nurtures their database will always outperform one who forgets their existing clients.
Stick with the lenders who ‘get you’
Not all lender partnerships are created equal. If you want to save time, protect your clients from stress, and grow your income sustainably, focus on building stronger relationships with lenders that “get” the way you work.
That means:
- BDMs who are responsive and helpful.
- Policies that align with your core client base.
- Systems and turnarounds that don’t derail your workflow.
Quality, not quantity. A profitable brokerage isn’t just about doing more deals. It’s about doing better deals.
And working with lenders that respect your time and help you deliver a smooth client experience will save you hours of back and forth and reputational damage.
If you’ve had a few painful experiences with certain lenders in FY25, it might be time to rethink your panel preferences and double down on relationships that support your long-term growth.
Gee Taggar is the founder and managing director of Archer Wealth.