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A “first-of-its-kind” Multilingual Social Media Kit has been launched to help mortgage brokers communicate with clients in the languages they feel most at home with, in a move that reflects Australia’s increasingly diverse population and the growing need for cultural relevance in financial services.
The toolkit features more than 100 professionally written social media posts, each translated into five languages: English, Simplified Chinese, Hindi, Nepali, and Sinhala.
In total, it includes over 500 ready-to-use social media tiles with matching captions, giving brokers from multicultural backgrounds the tools to show up online confidently and authentically.
“It’s not about marketing for the sake of marketing,” Katherine Persoglia, the creator of the toolkit and founder of The Brokers’ Bible said.
“This is about giving brokers permission and support to communicate with their communities in a way that actually resonates – culturally, emotionally, and practically.”
According to the Australian Bureau of Statistics (ABS), more than one in five Australians speaks a language other than English at home. Mandarin, Hindi, and Nepali are among the fastest-growing.
At the same time, the broking industry itself is diversifying, with nearly 40 per cent of mortgage brokers identifying as coming from a non-English-speaking background, according to the Finance Brokers Association of Australia (FBAA, 2023).
Despite this, the vast majority of broker marketing materials – particularly on social media – are still delivered only in English.
This, in turn, has left many brokers under-equipped to connect meaningfully with their communities and has excluded non-English-speaking borrowers from content that could support their financial decision making.
The Multilingual Social Media Kit was developed in consultation with brokers and cultural translators. It was designed to be easy to use, affordable, and fully customisable in Canva, allowing brokers to rebrand content to match their personal or business profiles.
It provides an instant, plug-and-play solution to the common challenge of content creation, helping brokers increase their online presence while staying culturally relevant.
“Language is more than just words – it’s trust. This kit gives brokers the ability to educate and empower clients in a way that feels personal and familiar,” Persoglia said.
The launch is being positioned not just as a practical tool but as a wider industry call to support diversity, inclusion, and better communication.
By equipping brokers with the tools to communicate effectively across cultural lines – whether it’s to explain lending changes, guide first home buyers, or celebrate community milestones – the aim is to improve understanding and outcomes for all borrowers.
“This is about better lending outcomes, stronger relationships, and showing the industry what it looks like to truly support our brokers – and the people they serve,” Persoglia said.
Persoglia confirmed to Broker Daily that the toolkit will be adding more languages, including Korean, Malaysian, and Vietnamese in the near future.
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