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Ahead of his keynote address at the Broker Innovation Summit 2025, data and AI executive Giorgio discusses the evolution of AI in an increasingly complex digital future.
“The evolution of AI is moving at such a pace, I find it easier to look for signals of progression to understand how it may change our behaviour,” Giorgio told Broker Daily.
“We are starting to see a shift from digital-prime to AI-prime.
“We have been digital-prime for some time, where humans scroll, search and engage directly with digital interfaces via web or app, on computers or on the glass (mobile).
“In an AI-prime world, humans engage with AI (generative, agent) which performs the searches, comparisons, tasks, presenting information to humans and takes actions.”
This shift is set to significantly disrupt the broking industry, according to Giorgio.
In anticipation of his session at the Broker Innovation Summit, he shared the key signals of change worth noting for brokers and beyond.
Australia outranked other countries worldwide as the number one AI adopter. The 9news report found that in 2024, Australia made more than 38 million searches using ChatGPT and Gemini.
Giorgio said that search is a key focus in AI development, pointing to the increasing usage of platforms such as ChatGPT and Gemini as an indicator of this trend.
“Number of downloads for both has been trending upward, with ChatGPT recorded as the #1 downloaded app in March 2025,” he said.
“Sources are claiming an increasing number of people utilising GenAI as their primary tool for online search.”
Additionally, he said that the capability convergence and integrations in leading GenAI apps are another key accelerator in the evolution of AI.
“We can do more in each GenAI app as the capabilities converge,” he said.
“In addition to generating text, performing search, GenAI apps allow you to generate and search images, talk to them using voice, analyse documents, get directions (Gemini), and soon purchase items online (ChatGPT).”
This disruptive technology has immense potential to transform industries well beyond automating workflows. As AI continues to develop, brokers must reimagine what is possible across the entire value chain to ensure they aren’t left behind.
Giorgio also predicts that AI will increasingly integrate into more devices, making access to AI technology even easier.
“While activity on the glass (mobile) will still dominate our attention and engagement, we are starting to see shifts towards engagement with other devices (wearables) using different engagement technologies, such as voice,” he said.
“Earbuds are coming out with GenAI tools integrated so you can talk to your GenAI assistant. You can talk to your smart glasses about what you are seeing, and engage more seamlessly than you can with just a phone.”
To hear Silvio Giorgio speak more on the latest AI developments in broking, come along to the Broking Innovation Summit 2025.
The summit will take place on Wednesday, 25 June 2025, at the Sydney Customer Insight Centre in Sydney. Click here to buy tickets.
To learn more about the summit, including agenda and speakers, click here.