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What led you into your current career?
While studying my Bachelor of Business (Accounting) at Melbourne University, I worked part-time at a finance company—and that’s where I found my passion. After graduating, I accepted a role as a junior accountant at a respected firm thanks to my academic performance. At the time, I believed I had found my long-term career path.
But it didn’t take long to realise accounting wasn’t where I truly belonged. My interest in finance had taken root and kept growing—I knew I needed to follow that calling. So I returned to the finance space, and now, more than two decades later, I still genuinely love what I do.
What motivates you in this industry?
Helping people make smarter financial decisions is what drives me. I’ve seen firsthand how many Australians rely on loyalty to their banks without realising there could be far better options available. That lack of awareness can cost thousands of dollars. My mission is to change that—to empower clients with more choice and knowledge.
With access to a broad range of lenders, I help people find the right solution tailored to their needs. It’s about making finance exciting, accessible, and genuinely beneficial.
What makes your customer service approach stand out?
It’s not just about securing a competitive rate—it’s about delivering long-term value. My team and I take the time to educate our clients about how their financial profile can be improved, even if we can’t assist them right away. We always provide clear, constructive guidance to help them qualify for better options in the future.
That transparency and support have really resonated with our clients, which is reflected in the 1,900+ five-star Google reviews we’ve proudly earned. Seeing that feedback is one of the most rewarding parts of what I do.
How do you stay ahead in a fast-evolving industry?
Staying on top of lender policy changes is essential, so I regularly engage with our lender network and bring insights back to our team through ongoing training. We’re also focused on tech innovation—our in-house development team is constantly enhancing our systems for speed, accuracy, and security.
We’ve built a streamlined, tech-driven process that benefits both our clients and our team. Partnering with credit reporting agencies and lenders has also helped us stay on the cutting edge of new tools and updates.
What’s been a major challenge—and how did you tackle it?
Many clients come into the process with outdated expectations or misinformation, which can lead to hesitation or frustration when assessing loan options.
To tackle this, I focused on education and transparency. I introduced clearer upfront communication, breaking down how rate changes affect borrowing power, and provided clients with real-time comparisons through digital tools. This not only helped them make informed decisions but also built greater trust in the process. As a result, I’ve been able to maintain strong client relationships and improve turnaround times, even in a shifting market.
Where do you see your business in the next five years?
I’m focused on scaling our growth through smart tech, continued education, and strategic marketing. Our systems are solid, our service is trusted, and our clients love the experience—we now want to extend that to more Australians.
The vision is to build lendlab into a nationally recognised name that people turn to for trusted, transparent, and tech-savvy financial solutions. Helping Aussies save money and reach their financial goals will always be at the heart of it.