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The appointee, Tommy Lee, joins Rate Money with experience across lending, sales leadership, and people development, having held senior roles with Bluestone, CBA, SocietyOne, Mortgage Choice, and Aussie.
In his new role, Lee will lead the Pathways Program, a two-year development program designed to help lending professionals transition into owning and operating their own Rate Money franchise store.
Lee will be responsible for coaching and developing participants as they build their lending capability, customer and referral networks, and the commercial skills needed to eventually run their own business.
Rate Money said the program would give participants the opportunity to build their own customer and referral base within its network while benefiting from the lender’s support, infrastructure, and mentorship.
“We’re incredibly excited to have Tommy join Rate Money and lead the Pathways Program nationally. He brings extensive lending and leadership experience, but equally important is his ability to develop people and help them perform at their best,” Rate Money head of sales and distribution Gabrielle Aoun said.
“Pathways is an important part of our next phase of growth. We want to give talented lending professionals the opportunity to build their own customer and referral base within the Rate Money ecosystem, while having the support, infrastructure and mentorship around them to learn what it takes to build and run a successful business before taking on the full responsibility of business ownership from day one.
“The program creates a genuine pathway towards owning a Rate Money branch in the future and having someone of Tommy’s calibre leading that journey gives us enormous confidence in what the program can achieve.”
Lee added that he saw the program as a “unique offering” in the market.
“I am incredibly excited to be joining Rate Money to lead the Franchise Pathways Program,” he said.
“This is a truly unique offering, designed to give talented professionals the opportunity to develop their skills and experience across every aspect of business ownership before taking the next step into their own franchise.
“As a lender that proudly positions itself as the lender for the self-employed, we are investing in the very dream we help our customers achieve, business ownership.
“Through the Franchise Pathways Program, we’re creating a pathway for talented people to work towards owning their very own Rate Money branch and, ultimately, building something of their own.”
[Related: Liberty reports record FY26 result]
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