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The move will see Advantedge stop accepting new loan applications from 30 September 2025, with existing customers transitioning to NAB-branded home loans throughout 2026.
As reported by Broker Daily sister brand The Adviser, NAB announced the news in a message to its broker network.
“We have considered the impact this decision will have on our broker community and our customers, who have told us they expect more from us. The move to NAB will allow customers access to functionality not currently available through Advantedge,” read the message.
Advantedge, a division of NAB, has been a dominant player in Australia’s white-label home loan market for over 25 years, serving as a key wholesale funder for mortgage aggregators and brokers.
The business built its market leadership by offering low-cost, digitally serviced home loans with competitive pricing.
Despite its strong market position, NAB has decided to consolidate its lending operations under its own brand, citing a desire to enhance customer experience.
The migration will be communicated with customers, brokers, and aggregators, said a NAB spokesperson.
Advantedge recently stirred up some controversy as brokers questioned why the NAB subsidiary was not passing along rate cuts like its parent company.
“In every article I've read from many different media providers, no one ever mentions Advantedge Financial Services which is wholly owned by NAB (to the degree that most staff have an NAB email address), and the largest provider of wholesale funding in the broker market in Australia, yet which does not adhere to NAB policy of announcing on the day of RBA's meetings or making their decisions effective within ten days,” said a Broker Daily reader.
“I find it completely egregious that they do not follow parent company policy, but even more so that they seem to get a free pass and fly under the financial media press with it as they appear on no tables.”
The latest news answers this question as NAB looks to bring its home loans in house.
This was further shown in the major’s half yearly results, which revealed a drop in broker flows and an increase in proprietary loans.
CEO Andrew Irvine previously said proprietary home lending was a priority for the bank.
Despite this NAB executive for broker distribution Adam Brown said that while there is a focus on proprietary, broker commitment will remain as the bank wants to “be great in both.”
“We are more committed than ever to supporting our brokers, supporting our aggregator partners, and being a really, really robust bank for the broker channel. But it is important that we’re also a great bank for our direct customers.”
What the closing of Advantedge means for brokers is yet to be seen. Broker Daily will continue to provide updates.
More to come…
